Monthly Archives: November 2017

PMP:090 Why You Should Brand Your School with Marlena Gross-Taylor

When I was in junior high school, everyone on my basketball team wore Converse high-tops.

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I’ll never forget mine: they were the color of golden-rod, and I was so proud of them that I never wore them outside the gym because I didn’t want to scuff them up. For a thirteen year-old boy at the time, Converse was the only brand to wear. But a few years later, when Michael Jordan came on the scene during my high school years, Nike soon became the new must-have shoe.

Sometimes I think about the brands I like to buy, but it’s easy to forget that schools are also brands. Because schools are learning communities, they are much more than products; at the same time, students don’t just attend our schools, they experience them. When is the last time you thought about the feelings people have when they experience your school brand? Continue reading

PMP:089 Marching off the Map with Andrew McPeak

Recently, on a trip to Philadelphia, I was sitting in airport gate seating area, which gave me a view of the ground crews prepping planes for departure.

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Workers were driving baggage trains, pulling fuel trucks in and out, and loading bags on runways into planes.

While I watched them, I thought about how many people it takes for you to arrive at any destination. Whether you’re on the road or in the air, someone has to build the vehicles, hire the workers, schedule the routes, write code for mapping programs, or drill the ground for the necessary fossil fuels. But no matter how varied the people or methods for reaching your destinations, you can’t reach the road ahead unless those people or methods are reliable. Continue reading

PMP:088 Moving from Average to Excellence in School Relationships

When I was in college, I was a resident advisor in the dormitory where I lived.

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My dorm director, Scott Boss, was a graduate student who not only supervised all the resident advisors in my dorm but also taught us leadership lessons. One day Scott was talking to the R.A.’s about ways we could better communicate with the other men who lived on our floors. He said something I’ll never forget. “When it comes to building relationships with others, remember this simple equation: Time Spent = Relationship Built.”

Over the years, I’ve tried to keep that in mind as I’ve visited with students, teachers, or parents. In fact, it is one of the reasons I believe parents struggle so much in connecting with their own children: they simply don’t spend enough time together. I believe the same is true for school relationships as well. The problem, however, is not always how much time you are spending with others, but the mindset you have when you are together. Continue reading