Meet Will
William D. Parker is the Founder of Principal Matters, LLC, an educator, author, and speaker who uses his expertise in school culture, leadership and communication to equip educators with solutions and strategies for motivating students, inspiring teachers, and reaching communities.
William earned his bachelor’s degree in English education from Oral Roberts University in Tulsa, Oklahoma, and his master’s degree in education leadership from Northeastern State University in Tahlequah, Oklahoma.
Will’s Story

An educator from the beginning
An Oklahoma educator since 1993, he was named Broken Arrow Public School’s South Intermediate High School Teacher of the Year in 1998. He became an assistant principal in 2004 and was named the Oklahoma Assistant Principal of the Year by the National Association of Secondary Principals in 2012. As principal of a Title I school, his school’s innovative approaches to collaboration, remediation, and mentoring resulted in marked improvements in student performance.
William serves schools through professional development and leadership support. He is regularly asked to present at K-12 professional development events, education conferences, leadership teams, and graduate classes on effective practices, organizational management, and strategies for enhancing school communication.
Learn from Will
Latest Books
Will isn’t just an experienced speaker. Explore his latest books and learn on your own time.

Testimonials
What people are saying about Will.

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