Tag Archives: Justin Baeder

PMP:076 Messaging Matters–How to Inspire Teachers, Motivate Students and Reach Communities

Last month, Justin Baeder, from Principal Center Radio, invited me as a guest on his show to talk to me about my new book Messaging Matters: How to Inspire Teachers, Motivate Students, and Reach Communities.

He was gracious enough to allow me to repost the interview here. Here are some takeaways from our conversation:

Why is messaging so important?

In every setting of school, amazing learning and moments are happening every day that not a lot of people know about. In the humility of our service as educators, we are often hesitant to brag about our schools. On a national scale, this has created a crisis with a political landscape that now assumes most schools are failing. How can we make a commitment to celebrating the positives so often that those moment drown out the negative ones? Continue reading

Guest Post: Pivotal Leadership

This is a guest post by Justin Baeder, Director of The Principal Center. He writes about productivity for school leaders at Eduleadership.org.


We all want to improve student learning in our schools.

We want to achieve better results, create better opportunities for students, and help everyone—students, teachers, parents—have the best possible experience every day.

So where should we focus our improvement efforts?

I believe we should start with ourselves, because we have the most control over our own actions.

And as leaders, we have enormous leverage. The impact of improvements in our own effectiveness can be huge.

The Dangers of Being Pivotal
The principalship is a “pivotal” role, and pivot points are always points of stress. Continue reading

Interview With Justin Baeder

The following is a Q & A between Justin Baeder and me.


Justin Baeder

A few months ago, I was introduced to Justin first via a Twitter exchange. Soon afterwards, I discovered his free 21-Day Instructional Leadership Challenge.

Although I was not disciplined enough to do the 21-Days, I was super impressed with the instruction, content, quality and value Justin is offering to school leaders.

When he agreed to a Q & A for Principal Matters, I was thrilled. My goal in posting interviews with successful leaders like Justin is to inspire us to reflect on how our own choices, goals, and actions can affect our lives, our leadership, and our teams. Continue reading