Tag Archives: messaging

PMP:090 Why You Should Brand Your School with Marlena Gross-Taylor

When I was in junior high school, everyone on my basketball team wore Converse high-tops.

Photo by Oliver Hihn – Creative Commons No known copyright restrictions https://unsplash.com/@mr_kuchen?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit


I’ll never forget mine: they were the color of golden-rod, and I was so proud of them that I never wore them outside the gym because I didn’t want to scuff them up. For a thirteen year-old boy at the time, Converse was the only brand to wear. But a few years later, when Michael Jordan came on the scene during my high school years, Nike soon became the new must-have shoe.

Sometimes I think about the brands I like to buy, but it’s easy to forget that schools are also brands. Because schools are learning communities, they are much more than products; at the same time, students don’t just attend our schools, they experience them. When is the last time you thought about the feelings people have when they experience your school brand? Continue reading

PMP:079 Whose Permission Are You Waiting For?

Last week I heard a presentation by Will Richardson, educator and author, who shared stories about new ways students are interacting with learning today.

Photo by Siebuhr – Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/11199896@N00

Here are three examples he shared:

The common thread among all of these students is the new ways they can learn today: their abilities to find resources, access information, and see examples that feed and inform their passions. Continue reading