When I was in junior high school, everyone on my basketball team wore Converse high-tops.
Photo by Oliver Hihn – Creative Commons No known copyright restrictions https://unsplash.com/@mr_kuchen?utm_source=haikudeck&utm_medium=referral&utm_campaign=api-credit
I’ll never forget mine: they were the color of golden-rod, and I was so proud of them that I never wore them outside the gym because I didn’t want to scuff them up. For a thirteen year-old boy at the time, Converse was the only brand to wear. But a few years later, when Michael Jordan came on the scene during my high school years, Nike soon became the new must-have shoe.
Sometimes I think about the brands I like to buy, but it’s easy to forget that schools are also brands. Because schools are learning communities, they are much more than products; at the same time, students don’t just attend our schools, they experience them. When is the last time you thought about the feelings people have when they experience your school brand? Continue reading →
Yesterday John Wink hosted a Twitter challenge called #LoveMySchoolDay where he invited educators across the country and around the world to celebrate their schools and share out moments, ideas, photos, etc. of why they love their schools.
Photo by @YannGarPhoto – Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/39528897@N06
In many ways, educators have lost the battle of public relations when it comes to our schools. Part of the blame rests with the insatiable appetite of American media outlets for negative stories about schools. In Rick DuFour’s In Praise of American Educators, he catalogs the relentless assault on public schools by media outlets that portray schools as havens of failure and low expectations.
At the same time, part of the responsibility for what others think about our schools rests with us, the educators who are responsible for them. Yes, failing schools exist. But thousands of thriving, safe, and productive schools serve students everyday too. The problem is that so many of those wonderful moments are never shared beyond the walls of our schools. Continue reading →
I know a lot of people who love Chick-fil-A because of the quality of their food and service.
If you’ve eaten there, you know how friendly they are to customers, you’ve seen the fresh flowers on the tables, and you know how much better their chicken tastes than other fast food options.
As a school leader, it is easy to forget how lessons in marketing, public relations, or customer service also improve school climates. A couple of weeks ago, our district leadership team sat down with a Public Relations consultant, Jeremy C. Burton, who manages PR at Oral Roberts University in Tulsa, Oklahoma.
ORU has seen an upward surge in enrollment, ehancements, and development over the past few years, and positive PR has been played an important role for promoting their brand. I wanted to pass along four points Burton made in his talk and add some of my own comments along the way. Continue reading →