Tag Archives: public relations

The Importance of Public Relations: 4 Tips

I know a lot of people who love Chick-fil-A because of the quality of their food and service.
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If you’ve eaten there, you know how friendly they are to customers, you’ve seen the fresh flowers on the tables, and you know how much better their chicken tastes than other fast food options.

As a school leader, it is easy to forget how lessons in marketing, public relations, or customer service also improve school climates. A couple of weeks ago, our district leadership team sat down with a Public Relations consultant, Jeremy C. Burton, who manages PR at Oral Roberts University in Tulsa, Oklahoma.

ORU has seen an upward surge in enrollment, ehancements, and development over the past few years, and positive PR has been played an important role for promoting their brand. I wanted to pass along four points Burton made in his talk and add some of my own comments along the way. Continue reading