Tag Archives: why messaging matters

PMP:076 Messaging Matters–How to Inspire Teachers, Motivate Students and Reach Communities

Last month, Justin Baeder, from Principal Center Radio, invited me as a guest on his show to talk to me about my new book Messaging Matters: How to Inspire Teachers, Motivate Students, and Reach Communities.

He was gracious enough to allow me to repost the interview here. Here are some takeaways from our conversation:

Why is messaging so important?

In every setting of school, amazing learning and moments are happening every day that not a lot of people know about. In the humility of our service as educators, we are often hesitant to brag about our schools. On a national scale, this has created a crisis with a political landscape that now assumes most schools are failing. How can we make a commitment to celebrating the positives so often that those moment drown out the negative ones? Continue reading